The K-pop world has taken the global music scene by storm over the past decade. What once started as a regional genre has now become a worldwide cultural phenomenon, with fans from the U.S. to Europe to Southeast Asia following every move of their favorite idols. In 2025, the landscape of K-pop is more exciting than ever, and fans are constantly debating which artists make up the most popular Kpop groups of the year.
Whether you’re a longtime fan or just discovering the genre, this guide will introduce you to the biggest names making waves right now. From legendary acts like BLACKPINK to rising stars like IVE and NewJeans, here’s everything you need to know about the most popular Kpop groups of 2025.
The Evolution of Kpop Popularity
Before we dive into the list of the most popular Kpop groups, it’s important to understand how K-pop groups gain popularity in today’s digital world. Thanks to platforms like TikTok, YouTube, and Spotify, fans can now interact with idols in ways that were never possible before. Global streaming numbers, viral dance trends, social media engagement, and sold-out world tours all play a role in determining which groups rise to the top.
In 2025, fanbases are bigger, louder, and more loyal than ever. Let’s take a look at the groups leading the pack.
BLACKPINK: Still Reigning Queens
Even years after their debut, BLACKPINK remains one of the most popular Kpop groups in the world. With a unique blend of fierce fashion, catchy hits, and unstoppable charisma, Jisoo, Jennie, Rosé, and Lisa continue to set trends and break records.
Their latest album, released in late 2024, topped charts globally and reinforced their global icon status. BLACKPINK’s ability to blend fashion, music, and powerful performances keeps them relevant in 2025. Whether it’s headlining Coachella or partnering with major fashion brands, BLACKPINK remains a cultural force.
BTS: A Legacy That Lasts
Though currently focusing on solo activities and military service commitments, BTS continues to be one of the most popular Kpop groups by influence and legacy. Their music continues to inspire millions, and each member’s solo work further cements their place in global pop culture.
As they prepare for a much-anticipated reunion, their fanbase (ARMY) stays active and devoted, helping maintain BTS’s dominant position in the K-pop world. Even in their brief hiatus as a group, BTS remains a benchmark for success.
IVE: The New Generation’s Favorite
Among the 4th-generation girl groups, IVE has emerged as one of the most popular Kpop groups in 2025. Known for their catchy melodies, strong vocals, and chic visuals, IVE has captured the hearts of fans both in Korea and internationally.
With multiple chart-topping singles and millions of followers on social media, IVE has quickly transitioned from a rookie group to a global powerhouse. Their music is known for its empowering messages and elegant style, making them a standout in the crowded K-pop scene.
NewJeans: Redefining Kpop Cool
If there’s one group that’s reshaping what cool means in K-pop, it’s NewJeans. With their retro Y2K style and laid-back image, NewJeans has introduced a refreshing aesthetic that contrasts with the more traditional glam of other idols.
Thanks to viral hits and minimalist yet addictive choreographies, NewJeans is now one of the most popular Kpop groups among Gen Z and younger millennials. Their music blends R&B, pop, and lo-fi influences, making them a unique entry in 2025’s top-tier K-pop landscape.
Stray Kids: Kings of Performance
Stray Kids have grown steadily over the years and now proudly hold a spot among the most popular Kpop groups of 2025. Their hard-hitting tracks, powerful stage presence, and self-produced music set them apart from the crowd.
In 2025, Stray Kids continues to attract attention worldwide with their edgy sound and experimental visuals. Known for songs like “God’s Menu” and “Thunderous,” the group thrives on pushing boundaries and connecting with fans on a deep level.
(G)I-DLE: Creative Powerhouses
(G)I-DLE is a girl group that’s all about empowerment and artistry. Known for writing and producing their own music, especially member Soyeon, (G)I-DLE stands out for their creative control and bold concepts.
Their recent releases in 2025 continue to address themes of identity, independence, and confidence, making them a favorite among fans who love meaningful lyrics and daring visuals. Their rising international popularity secures their spot as one of the most popular Kpop groups today.
SEVENTEEN: The Self-Producing Idols
SEVENTEEN has long been admired for their incredible performances and hands-on approach to music. With 13 members split into units (vocal, hip-hop, and performance), the group continues to showcase jaw-dropping synchronization and musical talent.
In 2025, SEVENTEEN remains one of the most popular Kpop groups thanks to their successful world tours and chart-topping albums. Their strong bond with their fandom, CARATs, plays a significant role in their lasting popularity.
ATEEZ: Climbing the Global Charts
ATEEZ is one of the fastest-rising boy groups, gaining popularity in both the East and West. Known for their cinematic music videos, strong storytelling, and dynamic performances, ATEEZ is often mentioned in conversations about the most popular Kpop groups of the moment.
Their 2025 comeback album has solidified their place among K-pop’s elite, with multiple international awards and collaborations with Western artists. Their energy on stage is unmatched, making their live performances unforgettable.
TWICE: Eternal Fan Favorites
TWICE, JYP Entertainment’s superstar girl group, shows no signs of slowing down in 2025. Known for their bubbly personalities, catchy tunes, and vibrant concepts, TWICE continues to rank among the most popular Kpop groups every year.
Their appeal spans generations, and their expansion into English-language music and North American tours has only widened their fan base. TWICE proves that with evolution and consistency, a group can stay relevant well past the “rookie” years.
ZEROBASEONE (ZB1): Rookie Sensation of the Year
Every year, a rookie group emerges and surprises everyone. In 2025, that group is ZEROBASEONE, also known as ZB1. Formed through a survival show, ZB1 has captured attention with their tight vocals, stylish visuals, and polished debut album.
Despite being newcomers, their streaming numbers and social media following have skyrocketed, earning them a spot among the most popular Kpop groups of 2025. If they keep this momentum, they could become one of the defining acts of their generation.
Why Are These Groups So Popular?
There’s no single formula for success in K-pop, but there are a few key factors that most of the most popular Kpop groups share:
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High-Quality Music: Whether self-produced or created by top industry composers, hit songs are a must.
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Powerful Performances: Jaw-dropping dance moves and synchronized routines make each comeback unforgettable.
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Strong Fandoms: Dedicated fanbases help boost sales, win awards, and spread content online.
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Global Marketing: Engaging with international audiences through English content, social media, and world tours.
The combination of all these elements makes K-pop one of the most competitive and exciting industries in the world.
What’s Next for the Most Popular Kpop Groups?
As we move through 2025, K-pop continues to evolve rapidly. New groups are debuting every few months, and veteran idols are reinventing themselves in solo projects or acting careers. Technologies like AI, virtual concerts, and immersive fan experiences are shaping the next phase of K-pop growth.
But one thing remains constant: the fans. The most popular Kpop groups are where they are today because of the dedication, love, and support of millions across the globe.
Conclusion: The Kpop Powerhouses of 2025
From BLACKPINK and BTS to IVE and ZEROBASEONE, the list of the most popular Kpop groups in 2025 shows just how diverse, innovative, and global K-pop has become. Each group brings something unique to the table—whether it’s bold visuals, sharp choreography, heartfelt lyrics, or explosive stage presence.
As new generations of fans discover the genre and social media continues to drive global trends, the future of K-pop looks brighter than ever. Whether you’re a devoted stan or a casual listener, there’s never been a better time to explore and enjoy the music of the most popular Kpop groups of today.
